On May 28, 2019, many dignitaries and industry professionals convened to Chongqing to attend the grant opening of the Lamex Workplace Centre in Chongqing. A major City that is also the municipality in the central and western China, Chongqing is an important strategic fulcrum in the development of the PRC’s western region as it constitutes an essential link in the crucial “The Belt and Road” segment of the Yangtze River Economic Belt that connects China’s economically-opened coastal regions with the developing interior. Given the importance of the city, Lamex chose Chongqing as the location for its southwestern centre of development, which will manage its growing network of direct sales and dealer networks tasked with accelerating Lamex’s expansion in this important market.
The Grand Opening of the Lamex Workplace Centre in Chongqing was the first major event since the 2019 WORKSPACE exhibition in Shanghai and the Beijing Design Night. Mr. Wilson Tse, The President of Lamex, joined Mr. Terence Shea, The Vice President of Lamex, and Mr. Alex Chan, The General manager of the Eastern and Western region of Lamex, as well as several senior officials for the opening ceremony. The event featured an exhilarating lion dance performance that, much like what Lamex advocates for the West-East fusion, showcased how combining the world's most advanced concepts and technologies with local cultural characteristics can inspire excellent products and services.
Mr. Wilson Tse, President of Lamex, extended a warm welcome to all the guests before delivering an inspiring speech. Pointing out the group already invested US$20 million to upgrade its Production Centre in 2018 and to hold the WORKSPACE exhibition in 2019, he stated that, as China’s west region is the next important market where Lamex intends to accelerate its expansion, the Chongqing Centre represents another significant milestone in the brand's upgrading of its regional market network.
Ms. Li Xia, the General Deputy Secretary of Chongqing Furniture Industry Association used her speech to welcome such an excellent furniture brand in Chongqing and expressed her faith that it will contribute to the future development of Chongqing’s furniture industry.
Mr. Alex Chan, the General manager of the West-Eastern region of Lamex, said that the opening of the Chongqing Centre constitutes a major strategic move for the company. In the west market, Lamex will focus on space planning and design, and provide customers with one-stop furniture design and manufacturing solutions.
Mr. Wilson Tse, President of Lamex, Ms. Li Xia, Deputy Secretary General of Chongqing Furniture Industry Association, Mr. Terence Shea, Vice President of Lamex, Mr. Alex Chan, General Manager of East-Western Region, and Mr. Frank Dai, General Manager of Chongqing celebrated the establishment and opening of the Workplace Centre by participating in the ribbon cutting and champagne ceremony!
Afterwards, Marc Fong, the Director of Product Design at LAMEX DESIGN LAB, took to the stage to share his insights about “Creating Desirable Workplaces” the design concept behind Lamex’ s future workplace.
Marc explained that “The workplace experience is very important. We provide different spaces according to the needs of work and life – focus area, collaboration area, relaxation area. The proportion of work and life activities in different areas varies. Lamex calls it "Neighborhood." I hope that in this future workplace, people develop a strong sense of belonging and happiness; in the neighborhood, work and life are more integrated."
In addition to the international frontier design trend forum, "The Modern Dance of Sven" - the classic interpretation of Sven contemporary chair - provided a visual feast of comfort and elegance.
Small details are clues as to why Lamex is truly unique in its design combination of fashion and creativity. Able to create smart, efficient and intelligent workplace for customers that maintain the flexibility to meet evolving work and life needs, Lamex is truly the exception in the field of office space.
Since the upgrade of its Dongguan Production Centre, Lamex has made great strides in the domestic market, achieving brilliant results by “Leading Into A Smart Future” in the field of office furniture.
A sacred place for fashionistas that also attracts many office trendsetters, there’s no doubt the Chongqing Centre is a perfect venue for all of us!
Lamex Worplace Centre, Chongqing
Room 610, 6th Floor, Building 1, Guojin Center, No. 1 Qingyun Road, Jiangbeizui, Jiangbei District, Chongqing